SEO Audit
In the SEO audit I conducted on their website, analyzing their keywords, indexed pages, title tags, meta descriptions, headings, content, links, alt tags, and mobile functionality. I explained the aspects that they did well, and the parts that needed improvement. Each page was checked for issues, and a detailed explanation is provided on what should be adjusted and why. A summary of the site's SEO quality overall is also provided.
The summary lists the top five issues found on the site. First, none of the images have proper alt tags, which makes them inaccesible to screen readers and is a missed opportunity to use keywords. Second, there are a handfull of unused pages that are being indexed by google. These should be removed since they aren't relevant and often contain outdated information. Third, the copy throughout the site needs to be reworked. There's some great keywords being used, but some features that customers would be interested in, like the live music nights, barely get mentioned. The information is also located all over the place, and it's difficult for users to find the information they're looking for. Fourth, links need to be utilized more. There were some broken links, and many missed opportunities to link to other sites. Finally, I think Marmalade Cat Cafe could benefit from using some keywords that are unique to them much more, like gluten free, vegetarian, and home-made.
